Online MarketingSEO

Top 5 marketing automation tools for your small business

By May 18, 2018 No Comments

Do you know there exist around 28 million small businesses in the US alone? With a huge number like this, every business owner is looking for a competitive edge in the market. For no surprise today, we are in a whole new era and there is no way that we could afford ignoring the Internet. So, to get your leg up on the competition, you need a sound online marketing plan in place from day one. A strategy that leverage the benefits of social media, uses search engine marketing to drive traffic and makes good use of marketing advancements is what you need to get success online.  

Unfortunately, business owners have only 24 hours in a day and completing every minute task in this span of time is almost impossible. But luckily, we have some tool to do the task for us. So don’t let marketing slow down your progress and of course increase your sales and leads to these marketing tools that we mentioned below. These tools ensure efficient marketing and organization of different online channels like social media, email and websites. So without further ado, let’s have a look at some of the best internet marketing tools:

GetResponse:

Automation type: Email Marketing

GetResponse primarily began as an email marketing platform but today it is an all-in-one online marketing tool. It provides an amazing ease of use that gives it an advantage over the big names like HubSpot and Marketo that require a full-time CRM manager and GetResponse, on the other hand, does not. It serves many other tools under its roof like landing page builder, email marketing, an auto-responder and a webinar tool.

MailChimp:

Automation type: Email Marketing

To enhance your digital marketing efforts, MailChimp allows business owners to send out emails to subscribers based on their behaviour and preferences. This tool is not only famous for marketing but businesses are using this tool for customer retention also. MailChimp offer multi-user login feature which works great for team collaboration as well.

HootSuite:

Automation type: social media marketing

Social Media demands no introduction these days. A solid presence on multiple social media platforms has become the need of every business owner. And being available on these social media platform all the time is not possible without an automation tool. That’s where Hootsuite comes into the scene. Hootsuite is an all-in-one tool that controls all your social media tools in one place and also collect data on how well your posts are doing on social media and what people are talking about your brand.

CoSchedule:

Creating a high quality valuable content is not only the thing, publishing them on right platforms and on right times is equally important. As a business owner, we understand you don’t have time to experiment with your blog timings. CoSchedule, in that case is a writing management tool that lets bloggers know the best timing to publish your blogs and also schedules posts for  them. You can schedule upto 60 posts in advance and can free up a lot of your time and resource while also delivering quality content on time.

Marketo:

Increased sales, quality conversions and customer engagement are the three most common objectives of a marketing strategies. Marketo is a platform that meets all these requirements. It’s perfect for beginners and focuses highly on generating new leads for your business. It comes with user resources that teach novice marketers the basics of search engine marketing, social media and behavior tracking.

Final Words:

In all, if your business is looking to scale, you will definitely going to need any one of these. These were just some of the marketing automation tools that are our favorites too. What would you consider. Let us know in the comments below.

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