Why advertising on Social Media is a good idea?
1. Advertisements are visible only to your targeted Market
By demographics, it is possible to analyse your target area and you can easily advertise your ad in any region. In professional circles, these ads are more business oriented and under casual social sites, these are much more relaxed.
2. Low Pay Per Click Cost
The majority of the market is with google, so less companies advertise on social sites. So, there is less competition and in turn low cost.
3. Promoted Posts
Facebook and other social sites provides an option of Promoted Posts, by which you can increase your numbers likes. This helps to get maximum visibility to your post and in turn high traffic.